The media titan decided that it would offer access to its latest movies for a one-time payment but only to Disney+ subscribers. However, instead of offering a one-time rental or selling the movie outright, Disney went a different way. It didn’t take long before Disney wanted to get in on the action as well with its streaming platform, and so was born Disney+ Premier Access. This lead to some of them experimenting by releasing new movies via video-on-demand options, oftentimes at a higher price and for limited time viewing. During that time, people needed something to do such as watching movies, and studios had a backlog of titles they couldn’t release. Something I’m sure you’re all well aware of. Back in 2020, during the COVID-19 pandemic, theaters all across the country shut down and many of us were trapped at home.
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